Assistive Listening Knowledge Base
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Auracast venue success: 5 steps to a successful launch of Auracast at your location

From https://assistivelisteningknowledgebase.org/evidence/sig-venue-success/ · record checked 9 October 2026

  • Bluetooth SIG

Trade body (Bluetooth SIG marketing material; the SIG is an industry association funded by its member companies and owns the Auracast trademark)

Summary

The SIG's five-step checklist for venues that have installed Auracast: a Standard Quality stream, registration, signage, staff preparation and promotion.

Key findings

  • Step 1 asks venues to make a Standard Quality Public Broadcast Audio stream available for all audio they transmit, so that hearing aids, cochlear implants, earbuds and headphones can join.
  • Step 2 asks venues to register with the SIG, which gives the right to use the Auracast trademarks and a chance of promotion, and also to register the location on Google Maps so that people searching for locations with Auracast can find it.
  • Step 3 asks for clear signage: printing and posting the SIG's Auracast location graphics near entrances, counters, walls and seating areas.
  • Step 4 asks venues to have staff try the Auracast receivers so that they can encourage and help visitors, to point staff to the SIG's product listing because many visitors may bring their own receivers, and to give staff "a few simple phrases or a script" to introduce Auracast.
  • Step 5 asks venues to mention Auracast on their website, app, social media and event listings.
  • The page's text does not ask venues to post the broadcast name, a QR code or a Broadcast Code; its signage step links to the same download as the Public Location Brand Guide.

Limits

Promotional guidance from the trademark owner, with no evidence that the steps raise use. It does not say whether Google Maps has an attribute for Auracast. The page is undated; it was read on 9 October 2026.

Read the original

www.bluetooth.com/auracast/venue-success

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Cited in

Cite this source

Bluetooth SIG. Auracast venue success: 5 steps to a successful launch of Auracast at your location. n.d. https://www.bluetooth.com/auracast/venue-success/ (accessed 9 October 2026).

The original gives no date, so the citation says “n.d.”. The accessed date is when this library last checked the link; use the date you read it. To point readers to this summary instead, link to https://assistivelisteningknowledgebase.org/evidence/sig-venue-success/

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