Assistive Listening Knowledge Base
  • Program page (Auracast location profile, a venue case study)
  • Undated (read )

Auracast location profile: MOVIX

From https://assistivelisteningknowledgebase.org/evidence/bluetooth-sig-2026-movix-profile/ · record checked 9 October 2026

  • Bluetooth SIG
  • Bluetooth SIG (bluetooth.com)

Trade body (Bluetooth SIG marketing material; the SIG is an industry association funded by its member companies and owns the Auracast trademark. The equipment is Bettear's, and the profile quotes a Bettear representative)

Summary

The trademark owner's profile of a Japanese cinema chain that added Auracast beside its infrared system at some of its multiplexes.

Key findings

  • Says MOVIX, a chain of 20 cinema complexes in Japan run by Shochiku Multiplex Theaters, introduced Auracast at select locations, including Kawaguchi, Kameari, Shimizu and Miyoshi, with Bettear CASTER transmitters installed by Eyear System; it gives location size as 1,800 to 2,500 seats per multiplex.
  • States that traditional assistive technologies such as infrared "have struggled to deliver consistent, high-quality audio" with cinema soundtracks that mix dialogue, music, effects and deep bass.
  • Says Auracast was introduced as a complement to the existing infrared system; listeners use their own compatible hearing devices, earphones or headphones, and those without Auracast use receivers that connect through neckloops or Bluetooth transmitters, which the profile says also serves cochlear implant users.
  • Reports that in testing users said they could clearly hear more than 80 percent of the dialogue, that cochlear implant users experienced no audio misalignment when listening to Auracast alongside their processor microphones, and that users reported more consistent sound and better comprehension than with previous systems.
  • Calls it the first permanent cinema installation of Auracast in Japan, and says the operator sees Auracast as a strong candidate for the next generation of assistive listening and a compelling alternative to infrared and hearing loops.

Limits

Promotional material from the trademark owner, quoting the equipment maker. The "more than 80 percent" figure and the reports on delay come from unspecified user testing, with no number of users, method or comparison condition. No measurements, costs or loan figures. The page shows no date (copyright 2026).

Read the original

www.bluetooth.com/auracast/auracast-location-profile-movix

Link checked . We link to the original and do not host copies.

Cited in

Cite this source

Bluetooth SIG. Auracast location profile: MOVIX. Bluetooth SIG (bluetooth.com). n.d. https://www.bluetooth.com/auracast/auracast-location-profile-movix/ (accessed 9 October 2026).

The original gives no date, so the citation says “n.d.”. The accessed date is when this library last checked the link; use the date you read it. To point readers to this summary instead, link to https://assistivelisteningknowledgebase.org/evidence/bluetooth-sig-2026-movix-profile/

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