Public Location Brand Guide for Auracast Trademarks

Summary

The SIG's rules for venues that use the Auracast name and logos to promote a broadcast; the guide is a PDF inside the brand download linked from the SIG's public-locations page.

Key findings

• A venue may use the Auracast marks only under licence, and only if it offers a Standard Quality stream for all audio content it provides by Auracast and has registered the location with the SIG.
• The location graphic is for registered locations only, for use at the premises or on the venue's website, and not on products.
• Registered locations may also display an assistive listening graphic that places the Auracast mark below the international symbol for hearing-loss access.
• On first use, the word mark must be followed by a generic term such as "broadcast audio".

Limits

Trademark licence terms, not a technical or accessibility standard; nothing in it tests coverage or audio quality.

Read the original

www.bluetooth.com/wp-content/uploads/2025/06/2025_Public-Location-Brand-Guide-for-Auracast-Trademarks.zip

Link checked 13 October 2026. We link to the original and do not host copies.

Cited in

• Which systems satisfy the ADA and building codes, and does a listener's own phone count?Disputed
• How do listeners learn that a venue has assistive listening, and which signs and symbols do the rules ask for?Partly answered
• What does Auracast qualification and the Auracast logo cover, and what does it leave out?Partly answered

Cite this source

The accessed date is when this library last checked the link; use the date you read it. To point readers to this summary instead, link to https://assistivelisteningknowledgebase.org/evidence/bluetooth-sig-2026-location-brand-guide/

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