Assistive Listening Knowledge Base
  • Paper (market research note commissioned by a trade body)

Sizing the Opportunity for Auracast Broadcast Audio in Public Locations (market research note)

From https://assistivelisteningknowledgebase.org/evidence/bluetooth-sig-2022-venue-market-note/ · record checked 9 October 2026

  • Raskind C (Strategy Analytics)
  • Bluetooth SIG

Trade body (commissioned by the Bluetooth SIG, an industry association funded by its member companies that owns the Auracast trademark, from the market research firm Strategy Analytics)

Summary

A market research note commissioned by the Auracast trademark owner on how many public venues might adopt Auracast, including its view of what drives venues to install assistive listening.

Key findings

  • Says it combined desk research on global venue counts with in-depth interviews of venue owners and decision makers, industry figures in consumer electronics and established assistive listening technologies, and professionals in audiology and the hearing loss community.
  • Calls regional regulation, compliance and enforcement one of the key drivers of Auracast adoption for assistive listening, and says adherence to regulations has been greater in Europe and the UK, where it sees higher levels of compliance with loops, FM and infrared.
  • States that a large percentage of venues in the US and Asia Pacific are out of line with assistive listening rules and that enforcement is largely absent, and that Auracast's "dramatically lower implementation and support costs" could drive significant change.
  • Describes Auracast as a "high-quality, low-cost, next-generation assistive listening system" for venues with public address systems, and expects the ecosystem to drive costs down.
  • Its cost sentence (p. 10) names no system that Auracast's implementation and support costs are compared with.

Limits

Commissioned by the trademark owner to size a market. It does not say how many people were interviewed or what they said, and gives no cost figures for Auracast or any other system. Written in 2022, before Auracast assistive listening products were widely available. Date from the SIG's resource page for the note (published 21 July 2022).

Read the original

www.bluetooth.com/wp-content/uploads/2022/07/MRN_Auracast.pdf

Link checked . We link to the original and do not host copies.

Cited in

Cite this source

Raskind C (Strategy Analytics). Sizing the Opportunity for Auracast Broadcast Audio in Public Locations (market research note). Bluetooth SIG. 21 July 2022. https://www.bluetooth.com/wp-content/uploads/2022/07/MRN_Auracast.pdf (accessed 9 October 2026).

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